Max DUPAIN, Advertisement for Hardy's hose Enlarge 1 /1


Australia 1911 – 1992

Advertisement for Hardy's hose 1937 Place made: Sydney, New South Wales, Australia
Materials & Technique: photographs, gelatin silver photograph

Primary Insc: No inscriptions
Dimensions: 34.0 h x 25.0 w cm
Acknowledgement: Purchased 1982
Accession No: NGA 82.1141
  • Purchased 1982

Humour often underscores Dupain’s ‘surrealism’. Humour was itself an important tool for the Surrealists: they understood ‘black humour’ as a catalyst for psychic and cultural liberation, while humorous puns and double-entendres often arose from the classic surrealist tactic of bringing together two normally unrelated objects. In spite of its appearance of being ‘aloof’ and classically ‘cool’, Dupain’s work can also be very funny. It is often funny in a laconic way, perhaps reflecting an Australian sensibility. A fine example is the double-entendre at play in this advertisement for an industrial hose that, perhaps unsurprisingly, does not seem to have been published.

Text © National Gallery of Australia, Canberra